April 2012
13 posts
3 tags
Evolution- from marketing to hacking- else...
Because, the traditional way marketing used to happen is kind of yesterday. With mobile and web platforms executing more and more of marketing options + tactics, it is imperative that you know the technicalities in each of these platforms.
Because each of these platforms are not only about features which you can piggyback on. Each platform is a distribution strategy on it own. Each API can let...
6 tags
Let's build a start-up
It’s a fever now. Disenchanted dreamers, intense iconoclasts, rebels without causes, talent without tether, everyone is getting on the start up dream.
I mean let’s admit- it’s kinda sexy.
Get a brainwave. Get your friend, code your guts out for 72 hours, get the interface live, get a mobile developer, get the app out on the networks, get 2 more of your closest friends, form a...
7 tags
Why mobile matters- even if it is not paying off...
Here is something interesting from Facebook’s S-1 filing. Take a read ( it’s informative) and you will come across this.
“We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. Accordingly, if users continue to increasingly access Facebook mobile products as a substitute for access...
Do you have to let it linger
2 suitcases. National Express to Yorkshire down the M6 . Only yesterday you were typing your last byline. It’s midnight and you are searching quarters at the bus station…to make a call for the pick up…17 hours on the trot…an Arab in the pick up van who shares a few biscuits and then you wake up to see Headingley stadium outside your window…welcome to the University of...
9 tags
Traditional search will be dead- welcome to cloud...
The RSS feedreader is DYING. Being part of the feed will not be enough to those who want to master the next stage of search marketing. That’s because, smaller integrated mobile web communities will make the process of spontaneous discovery far more faster, far more better, leading to better engagement.
The search result will compete against the discovery and recommendation result and beyond...
The Spirit- Of rising against the odds
There is something about a spirit of rising against the odds. It’s inspiring. Tucked behind my Hillfiger glasses and iPhone earplugs, I am hyppocritically saved from the ignominy of witnessing it and doing nothing about it most of the time,( cos I already sold out) but then sometimes it peaks through- enough to channel that irritation into something.
This week I was pursuing the spirit....
3 tags
Walk your city →
I often troll through Kickstarter, only because I never stop to marvel at the different ideas people are working on across the world ( at every moment) to CREATE something NEW. From the unique to the bizarre. It doesn’t matter whether they can change the world. What is amazing is this human spirit of creation.
Walk Your City is one such idea. Originally started as a community activity in...
4 tags
Click my banner- NOT →
Andrew Chen writes a definitive post on what’s ailing the click through marketing mantra for digital marketers.
Like seriously this post should be read by all marketers. It captures why so many marketers break their head when the google ads and the web banners and the tweet links fail to work in getting qualified people on to the site.
The problem is not of the click through. The problem...
4 tags
A cloud dashboard for your mobile phone? →
Yes most smartphones come with a built in software suite that allows you make a desktop application using which you can sync your phone, add photos and do twenty other things. But most of these are buggy, take space and are a pain to work with in terms of functionality.
Imagine if this could be translated to a web browser based cloud service ? Phonedeck does just that. It is a cloud-based...
5 tags
Filemaker ships some updates and an iPad app
I use it sometimes, so when I got the update about the update that it was undergoing, my curiosity got piqued.
Filemaker shipped a brand new set of database tools customized for an iPhone and an iPad today along with an app.
It’s pretty neat. if you want to drag and drop items into your database it’s simple. So from inventory lists, invoices, to monthly budgets, this allows you to...
3 tags
If you are a talented writer go write a book →
Hamilton Nolan writes an amazing rant on Gawker around Advertising as an industry. And I agree.
Fact of the matter is, the service industry can never really have the cream of the most radical talent. Because the radical talent won’t really serve anyone. They will serve their own interests.
So the best writers go and become authors. The best lyricists write the best songs. The best...
5 tags
A lynchpin who planted a forest - 1360 acres of it →
So here’s the thing. To drive change, you can just about do anything. Only you have to be dedicated to it, to an extent that it transcends the borders of a hobby or stunt publicity to something that you do, because it makes you feel alive and becomes the reason for living.
Jadav Payeng is such a lynchpin. in 1979 ( one year after I was born) he planted the first seed on a barren patch of...
The pursuit of Happyness - with a Y
I am pursuing Happyness. She just ducked in the alley across the throughfare and the signals turned. I curse the traffic. Two seconds too early and i would have had her, but the universe conspired to let her escape.
Its been a good chase…albeit tiresome at times…but i got to touch the hem of her skirt at times…and then Happyness vanished again…gossamer as the morning dew...
