Ogilvy Argentina - Papertweetos

I like Coke because of the way they constantly push the boundaries of marketing. I also love Ogilvy cos I used to work there.

Stumbled across this and made me smile. Apparently during the Copa America, they decided to do a simple thing. They printed the million tweets, fans tweet about their teams on small pieces of paper with Coke branding and then exploded it in a confetti blast when the games started. Imagine millions of pieces of paper, with personalized tweets and a coke branding - and all this happening on location. Nice.