Predictive Analytics go a step further- Presenting Entity Analytics

IBM has just launched a new class of analytic software.

Entity Analytics is not just about people. It is designed to identify relationships and entities for everything from data centers to supply chains 

To quote from IBM’s press release:

“The software represents a new class of Decision Management capabilities that revolutionizes the way organizations gain, share and take action based on information gathered as part of business processes such as marketing, claims processing and fraud detection. In these, and other data-rich areas – where anywhere from a thousand to five billion decisions are made daily – the software will put forward the next best action to front-line employees ensuring optimal interactions and outcomes.”