Celebration of happiness
When it comes to creating killer consumer engagement marketing content, few brands come close to Coca-Cola. Recently the brand commissioned Italian artist Eduardo Zamarro to create a stop motion video for the Wall of Happiness at the brand’s Conference of Happiness. Using just post -it notes Eduardo went on to create the world’s largest stop-motion video using only post-it notes. The million odd post-it notes featured messages of happiness from people across different countries in Europe.
An amazing example of seeding the brand message through interactive marketing.