BBM comes to iOS and Android as a standalone messaging app
Question is - is it too late in the day ? For Blackberry?
Messaging services have been slowly funneling traffic away from social media platforms for a while now and the mobile phone is truly starting to reflect what it always was - the most effective social network of them all.
Blackberry is late.
But it does give credence to another rising trend out there.
Doesn’t matter whose mobile OS you are on. Even if it is a competitors, if you have a good product/ service, make sure its available on all mobile OS platforms, so that you get all those users on all those platforms to at least have the option of using your product/ service.
Exclusivity (in an open age) on products of mass consumption especially on mobile platforms is a tricky bet and needs a huge ecosystem to succeed.
So code. Hack away. Understand your competitors mobileOS, UI and UX and deliver your product on that OS with a superlative user experience.
And you will benefit.
Their Search app ( with Google Now), Map’s app and YouTube App on iOS are used more by Apple users than Apples own products in the same category. They even created an IOS app for Google Plus so that people could use Google’s Social Network on the iPhone.
All this just increases usage of your product/ service. And when people use your product more, you end up making more money.
From more avenues.
Because, users only care about services and products they use. Not about Operating Systems.