SO you were talking about mobile video?

Here is an infographic on the entire ecosystem, to make you blink and then …..

Think.

Then spend some time in actually learning about each of their capabilities.

Then try and decide what solves your business requirement.

Till then shut up.

And read.

image

From the article ,” Inside the massive mobile video ecosystem” on Business Insider

You can download the more detailed analysis on Business Insider here.

Source: Business Insider

BBM comes to iOS and Android as a standalone messaging app

True that.

Question is - is it too late in the day ? For Blackberry?

Messaging services have been slowly funneling traffic away from social media platforms for a while now and the mobile phone is truly starting to reflect what it always was - the most effective social network of them all.

Blackberry is late. 

But it does give credence to another rising trend out there. 

Doesn’t matter whose mobile OS you are on. Even if it is a competitors, if you have a good product/ service, make sure its available on all mobile OS platforms, so that you get all those users on all those platforms to at least have the option of using your product/ service.

Exclusivity (in an open age) on products of mass consumption especially on mobile platforms is a tricky bet and needs a huge ecosystem to succeed.

So code. Hack away. Understand your competitors mobileOS, UI and UX and deliver your product on that OS with a superlative user experience.

And you will benefit.

Ask Google.

Their Search app ( with Google Now), Map’s app and YouTube App on iOS are used more by Apple users than Apples own products in the same category. They even created an IOS app for Google Plus so that people could use Google’s Social Network on the iPhone.

All this just increases usage of your product/ service. And when people use your product more, you end up making more money.

From more avenues.

Because, users only care about services and products they use. Not about Operating Systems.

ESPNs relation with Twitter- Twitter’s march into TV

Twitter’s march into the television kingdom continues unabated. WSJ’s new article announces the details of an expanding partnership between ESPN and Twitter.

You can read the details here.

But from a digital trend perspective here are the interesting parts one needs to think about.

The symbiotic connection:

The closer ties spotlight the symbiotic business needs of Twitter and the television industry. For the TV networks, Twitter tie-ins provide new ways to make money beyond 30-second TV commercials likely to be skipped or ignored

 

The rise of the hashtag:

Nielsen says 40% of people who use a smartphone in the U.S. visit a social network while watching television. Twitter wants to ensure it is making money from all the posts about TV broadcasts, and from the ways TV networks use Twitter to promote their shows.

 

The pie in the offing:

Twitter and the TV networks are going after the same prize: a slice of the roughly $350 billion annual spending on world-wide TV advertising, according to Nielsen. Some research shows social media is boosting viewership of live television, and the TV networks and Twitter are eager to capitalize.

Now if one could analyse the data from all those engagements and drive more meaningful insights, that can forecast ad rates, programming content, time slotting for programs et all -

That’s something that would have a huge market demand.

Can big data analysis structure all this unstructured data into cohesive bundles of market insight based on mathematic frameworks of demand forecasting? 

That would be something.

Source: The Wall Street Journal

When

A social media campaign adds thousands of new followers, millions of impressions and fans overnight, apart from mutual congratulations from other social media junkies, glitzy presentations which go to great pains to define something as engagement, and award submission frenzy , what insight does it really tell you ( the brand) ?

  • You have many “engaged” fans?
  • Those “engaged” fans automatically mean that they have bought from you, or will buy from you?
  • Those “engaged” fans are creating more brand equity/value?
  • Those “engaged” fans are sharing your content and getting net new “engaged”fans who can potentially tomorrow become net new buyers?
  • That now you can map your “engaged” fans by name, map it back to your CRM/ Sales DB and find out who bought from you ?
  • That you can target your “engaged” fans  who haven’t yet bought from you, personally on their social network/ email/ doorstep/ with new offerings and they will buy?
  • That you have conclusive evidence based on fans “engagement” metrics which can help you create a new sales/ channel/ distribution/strategy ? 

It does tell you ( the brand) that a bunch of people liked your social media campaign without telling you that they liked it because it was you ( the brand) who was driving it- but that they are happy that you came up with that idea. 

It does tell you that because of all those tweets and retweets, the traditional media wrote about  it ( because you fed a PR story) which was again shared and tweeted and posted and created a lot of awareness and consideration for the brand image.

It does tell you it’s a good way to get some good PR with relatively less effort.

It does tell you that you have a lot of metrics to show but you don’t REALLY know what it ACTUALLY means.

Not Yet.

The shift is coming

” From Social to Digital Engagement - The Shift is Coming”.

Quite an interesting post with pictures, and images and concepts like Influence loops

But it raised in my mind some questions?: 

  • So till now Social Engagement was different from Digital Engagement?
  • Customer’s didn’t take a journey before?
  • Social media was not one part of overall digital media ?
  • A search query did not engage people before this ?
  • Engagement was proprietary to only one channel before this?
  • We did not already know that social media and its engagement was just one part of the overall digital adventure?
  • Did I just like, share, tweet, post, to show engagement  or could i be engaged as well as buy without doing any of that?

Wasn’t social engagement always just one part of overall digital engagement which was just one part of overall marketing engagement?