Twitter is

Probably the most effective social TV tool.

So now let’s everyone add a hashtag to our TV ads, soap opera’s, serials, movies,cooking shows, news,  run it on primetime, and ask TV viewers to use that tag and join an online conversation.

Let’s define it in business parlance as this is how we are drawing your television audience to social media and increasing “engagement”.

Let’s call that innovation.

The shift is coming

” From Social to Digital Engagement - The Shift is Coming”.

Quite an interesting post with pictures, and images and concepts like Influence loops

But it raised in my mind some questions?: 

  • So till now Social Engagement was different from Digital Engagement?
  • Customer’s didn’t take a journey before?
  • Social media was not one part of overall digital media ?
  • A search query did not engage people before this ?
  • Engagement was proprietary to only one channel before this?
  • We did not already know that social media and its engagement was just one part of the overall digital adventure?
  • Did I just like, share, tweet, post, to show engagement  or could i be engaged as well as buy without doing any of that?

Wasn’t social engagement always just one part of overall digital engagement which was just one part of overall marketing engagement?

Can you select your emotion?

If you ask Facebook, you can.

The verb economy which started with the Like button and has been endlessly debated on extending into “want”, “need”, “buy” territories gets one more fillip in the form of yellow smileys.

Now to wait for marketers to start having a smiley strategy. 

What’s interesting is that this was a standard feature in MySpace in its glory days, where you could choose your mood through emoticons ,while writing a status update or a blog.

Only it never made it to being breaking news.

Inspiration much?

Burger Kings twitter gets hacked - changed to McDonalds- Live now.

Ouch. This is unfolding real bad.

Burger King just got hacked. And it’s unfolding on their twitter right now.

I feel for the team that’ handling social media and comms for Burger King and McDonalds today. It’s going to be a long day and an even longer night. For really no fault of their own.

And if that wasn’t enough. The series of tweets that are now emanating are even more troublesome.

Read more about it at Business Insider’s latest story

Take a look below

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The entire profile creative is changed. This is absolutely and ethically wrong

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This one was pretty bad. Downright defamatory. Sad stuff.

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Even Anonymous is tweeting about it and if that was not bad enough. McDonalds in retweeting it. 

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A series of other screen shots showing the twiterrati joining the conversation

No wonder this will be today’s big story and big trend. Followed by innumerable articles on internet security and privacy which will flood the web.

Bad day for twitter as well. With their recent hack of about 250,000 accounts this won’t be good PR for anyone.

The social teams, need to enter the account if they can and start changing their credentials. Like NOW. And if they can’t enter, then it’s going to be a bit more challenging.

Because then they need to counter hack the program to neutralise the hacker who is controlling the feed right now and then regain control.

Update: Hacker group Anonymous has claimed responsibility for it.

Source: Business Insider

The importance of being direct

The best bloggers, keep it simple. They are regular, focus on one central point, concentrate on their own opinion, reinforce their content  through facts wherever required and keep it simple and direct.

Eg: This sample write-up below. Only from a conceptual point of view

The cow is a bovine. It has a tail. It gives milk ( facts). To me they are also the livestock linchpin of an agrarian society. ( opinion) ( central focus- the cow)